Insights – Sagacious Goat

Why Interim and Fractional Marketing Leadership Can Be The Missing Piece of the Puzzle

26 June 2026

Sagacious GOAT Co-Founders Dan Gray and Sarah Donnelly share their thoughts on how interim or fractional support can bridge gaps in your marketing.

Your Firm Doesn’t Have a Marketing Challenge, It Has a Commercial Alignment Challenge

5 June 2026

Are your Marketing, Business Development and client-facing teams sharing what they know, aligned around the same objectives and using those insights to create opportunities for growth? If not, Sarah shares…

What makes a successful B2B marketing campaign

25 May 2026

Sarah and Dan discuss what constitutes a marketing campaign

$How interim or fractional support can bridge gaps in your marketing$

How interim or fractional support can bridge gaps in your marketing

18 May 2026

Sarah and Dan share the benefits of interim support for businesses that need to plug a skills gap

12 things 12 months in business has taught us

14 April 2026

As sagacious GOAT celebrates it’s one year birthday, Dan and Sarah look back and share what the first 12 months of running a B2B marketing consultancy has taught them.

PM Magazine March 2026: The expert has landed

18 March 2026

In this interview with PM Magazine, Sarah and Dan share their views on the evolution of marketing consultancy.

Maximising your Marketing Team talent

16 February 2026

How can you identify gaps in your Marketing team, build out your team to drive growth or bring in interim or fractional support to accelerate your Marketing activity?

Strategy, Planning & Budgeting

26 January 2026

In this video, Sarah shares her advice for marketers and business leaders developing their marketing strategy, plan and budget.

How to maximise your investment from MIPIM

15 January 2026

After over 20 years working in real estate and the built environment, Sarah has organised 18 MIPIMs - from coordinating team attendance, to running multiple events

When Two Tribes Go to War: Why Sales and Marketing Need to Finally Get Over Themselves

8 January 2026

Why do Sales and Marketing teams often have such a love/hate relationship? Both tribes care about growth more than anyone else in the business. So what can be accomplished when…

What Einstein Can Teach Us About Effective Thought Leadership

17 December 2025

Professional Services Marketing teams face a familiar tension: subject matter experts want to showcase their expertise fully, while marketers know dense, technical content won't engage prospects. The truth is, both…

The importance of thought leadership

8 November 2025

Sarah joins a panel on the Business Marketing Club podcast looking at thought leadership's place in the marketing mix.

Who owns content marketing?

8 October 2025

Dan chats to PM Magazine about how professional services firms are increasingly publishers in their own right.

What B2B marketing can learn from B2C

8 June 2025

Sarah looks at how the gap between B2C and B2B marketing has closed and what B2B marketers can take from B2C, and why it matters. Read the full article below.

The middle of your funnel is broken

5 May 2025

Dan shares his thoughts in a B2B Marketing report on content marketing and why leads aren’t everything.

Getting brand purpose right

7 April 2025

In this episode of the Business Marketing Club podcast, Sarah talks about how to get brand purpose right for your business. If you have any questions about the topics discussed…

Starting a B2B podcast

8 January 2024

In this interview with B2B Marketing, Dan shares his thoughts on what you need to know before starting a B2B podcast.

Why Interim and Fractional Marketing Leadership Can Be The Missing Piece of the Puzzle

Your Firm Doesn’t Have a Marketing Challenge, It Has a Commercial Alignment Challenge

What makes a successful B2B marketing campaign

How interim or fractional support can bridge gaps in your marketing

12 things 12 months in business has taught us

PM Magazine March 2026: The expert has landed

Maximising your Marketing Team talent

Strategy, Planning & Budgeting

How to maximise your investment from MIPIM

When Two Tribes Go to War: Why Sales and Marketing Need to Finally Get Over Themselves

What Einstein Can Teach Us About Effective Thought Leadership

The importance of thought leadership

Who owns content marketing?

What B2B marketing can learn from B2C

The middle of your funnel is broken

Getting brand purpose right

Starting a B2B podcast

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