After nearly a decade of working together in-house across various professional services businesses, Sarah and Dan decided it was time to unleash their combined 50+ years of marketing wisdom on the B2B world through sagacious GOAT.
Although Sarah and Dan each bring their own unique approach to marketing and growth challenges, they share the same values: fairness, kindness, empathy, integrity, and a refreshingly straightforward approach to business and marketing.
Their experience spans across 60+ global markets and numerous industries, giving them a rare perspective on what makes businesses truly stand out.
Unlike other advisers who typically try and impose their templates or models on a client, sagacious GOAT is built on the belief that the same principles and approach that you would take to an in-house marketing leadership role can be delivered through a consultancy model. Namely that if you go in-house, the first thing you do is learn the business, look at what's already in place, review whether its working or not, and then make recommendations and deliver on those, often by rolling your own sleeves up.
So, that is what we do for our clients. We analyse your business strategy, integrate seamlessly with your teams and current activity, while maximising your opportunities through new ideas and skills to deliver quick results and growth that can be evidenced to the business.
Specialisms:
Over 25+ years, Sarah has excelled in combining a deep understanding of business strategy and commercials with marketing creativity and brand building expertise. Throughout her career she has brought this unique offering to the likes of Arcadis, AtkinsRealis, Blick Rothenberg, Capita, EY, FTI Consulting, Herbert Smith Freehills Kramer, DLA Piper, Navigant Consulting and Tax Desk.
Sarah’s specialisms include Business and Marketing Strategy, Marketing & Sales Alignment and Brand Strategy & Positioning. Her brand expertise includes leading a global change programme and rebrand which brought 14 operating companies into one, shifting the price point and helping 45,000 employees feel an affinity with the brand and the company’s strategic direction.
Sarah brings a commercial lens, big picture thinking and creativity to every strategy or campaign.
Specialisms:
Throughout his 25+ year career, Dan has mastered the art of turning technical expertise into powerful business narratives. He has helped organisations of all shapes and sizes find their voice, including AtkinsRealis, Lloyds Bank, Blick Rothenberg, Department of Trade & Industry and The Royal Bank of Scotland.
Having been trained in both public relations and marketing, his specialisms include internal and external communications, marketing strategy, and content strategy. He also has extensive experience in content production, having created three B2B podcast series - one of which has been ranked the number 2 business podcast in the UK - and has directed over 200 B2B videos.
Dan brings organisation, laser focused attention to detail, and creativity to every campaign or project.