Over the years, the members of the sagacious GOAT team have helped professional services businesses in many ways, including:
Leading a global change programme and rebrand which brought 14 operating companies into one, shifting the price point and helping 45,000 employees feel an affinity with the brand and the company’s strategic direction.
Supporting an accountancy firm in achieving full brand unification and evolution in just 3.5 months (see below for more detail).
Introducing a firms first cross-sector sales and marketing campaign based on commissioned primary research, which achieved its 12-month target of €100m within 6 months.
Launching an innovative transportation proposition to market, which secures early engagement across many stakeholders in the development or redevelopment of a transportation hub to ensure better returns and a wider, more sustainable urban impact. This campaign won awards and helped secure over €5m in instructions.
Spearheading an award-winning digital transformation campaign that generated 166 marketing qualified leads that resulted in £2.2m in pipeline value for a property business.
Delivering a content-led marketing campaign that generated 350 marketing qualified leads for a professional services firm.
Leading on a thought leadership campaign for an accountancy firm that secured over 20 million digital impressions.
Directing over 180 videos for professional services firms to help share their insights and showcase their subject matter experts.
Developing and delivering a B2B podcast series for a firm that ranked as the number two Business podcast and number three investment podcast in the UK in the Apple Podcast Charts.
- Juliet Shaw, Chief Growth Officer at BKL