In this video, Sarah shares her advice for marketers and business leaders developing their marketing strategy, plan and budget.
In this video, Sarah shares her advice for marketers and business leaders developing their marketing strategy, plan and budget. These include key considerations like:
Reviewing what worked last year and what didn’t, and what you are going to stop, start and continue.
Asking yourself if your marketing activity is targeted at the right places – are you where your audience are.
Considering if you can consolidate and focus in on your channels or platforms to save unnecessary spend or effort.
Balancing brand building and longer term activity with in-year, lead generation and short term results.
Building flexibility within your budget to allow for the inevitable need to pivot mid-year.
Demonstrating ROI to your finance director or chief finance officer by clearly aligning your marketing with sales.
If you’d like help creating or reviewing your marketing strategy or building your marketing plan or budget, please get in touch for a chat.
